What Advice Would You Give a Newcomer to Media Relations for Conducting Successful Media Briefings?


    What Advice Would You Give a Newcomer to Media Relations for Conducting Successful Media Briefings?

    When it comes to navigating the intricate dance of media relations, a Communications Manager emphasizes the importance of preparation for a successful media briefing. Alongside this expert advice, we've gathered five additional answers that offer valuable strategies for those new to the field. From the initial steps of crafting clear messages to the crucial follow-up after briefings, these insights collectively pave the way for effective media engagement.

    • Prepare for a Seamless Media Briefing
    • Craft Clear, Memorable Messages
    • Set Clear Goals for Briefings
    • Build Trust with Journalists
    • Incorporate Storytelling in Briefings
    • Follow Up Promptly After Briefings

    Prepare for a Seamless Media Briefing

    There are many factors you should prepare for to make sure your media briefing is successful. You want to make sure you have a press release with factual information, including date, time, and location, easily accessible to the media. You'll want to ensure everyone involved in your media briefing is prepared, not just with a statement, but with the ability to answer questions seamlessly and confidently. Prep your subjects. Ask them questions the media may ask, even difficult questions, so your officials will know what to expect (even if those questions are not asked). If available, have a podium for your speakers to lay their notes on and a space for microphones to be placed. Get to know the news cycle. When is the best time to have a media briefing that will guarantee a news crew will show up? Be prepared for TV and/or radio to livestream your briefing, so make sure the conduct of yourself and your officials is professional and courteous.

    Lisa McdonaldCommunications Manager, City of Oviedo

    Craft Clear, Memorable Messages

    To make an impression in media briefings, it is crucial to craft messages that are clear, memorable, and to the point. An effective communicator knows that audiences often remember only the key points, so focusing on the core message can make a lasting impact. Ensure that every piece of information highlights the central theme of the briefing, without veering off into less relevant details.

    This approach helps in retaining the attention of your audience and making sure they walk away with the intended takeaway. Start practicing the distillation of complex ideas into simple, powerful statements today.

    Set Clear Goals for Briefings

    When embarking on media briefings, setting clear, achievable goals is an effective strategy for measuring success. Before commencing, ask what the media briefing is intended to achieve, such as increased public awareness, specific coverage, or attendance at an event. These goals should drive the content, preparation, and delivery of the briefing to ensure that every element aligns with the desired outcomes.

    Having specific targets in mind will also enable you to evaluate the effectiveness of the briefing afterwards. Define your media briefing goals now and align your actions to meet them.

    Build Trust with Journalists

    Building robust relationships with journalists can significantly increase the success of your media briefings. When journalists know and trust you, they are more likely to attend your briefings and cover your stories. It is important to understand their interests and pressures, and to provide them with timely, relevant, and accurate information that aligns with their readership.

    Remember that the strength of these relationships can often be leveraged to ensure better media coverage. Take the first step by reaching out to a journalist with a personalised message today.

    Incorporate Storytelling in Briefings

    In media relations, the ability to tell a compelling story can distinguish successful media briefings from forgettable ones. Stories have the power to connect with people on an emotional level and can transform abstract concepts into relatable, human-centered narratives. When preparing a briefing, think about the essential elements of storytelling, such as setting, characters, conflict, and resolution, to deliver your messages in a way that captivates your audience.

    This technique can forge a stronger connection with the media and your audience. Begin weaving storytelling into your next media communication to see its impact.

    Follow Up Promptly After Briefings

    Prompt follow-up after media briefings can enhance relationships with journalists and improve the likelihood of your content being used. Immediately after the briefing, reach out to attendees with additional information, answers to any unanswered questions, or to thank them for their time. This not only demonstrates professionalism but also underscores the importance of the relationship between you and the media representatives.

    Such timely actions can often lead to more consistent and favorable coverage in the future. Ensure you set aside time after your next briefing for prompt follow-up.